Kenneth C. Laudon ,Jane P. Laudon 3 Philip Kotler 3 Frank J. Fabozzi 2 Arthur J. Keown ,David F. Scott, Jr ,John D. Martin ,J. William Petty 2 Michael R. Solomon 2 Ray C. Fair ,Karl E. Case 2 Warren J. Keegan 2 Robert A. Haugen 1 James Makens ,Philip Kotler ,John Bowen 1 John C. Hull 1 Robert Simons 1 H. Craig Petersen ,W. Cris Lewis 1 Kevin Lane Keller ,Philip Kotler 1 James Makens ,John Bowen ,Philip Kotler.C769Sheet2.C24 1 Lyn M. Fraser ,Aileen Ormiston 1 Fraser P. Seitel 1 Roger A. Kerin ,Robert A. Peterson 1 Roger A. Kerrin ,Robert A. Peterson 1 David S. Rubin ,Richard I. Levin 1 Karen P. Goncalves 1